Life with dogs, on purpose.
A small line of goods built for the way you and your dog actually live. Made to last. Made to be used.
The Line
Fall '26 · 7 items
Made to sit on your shelf.
All goods →
The Kit
Start here.
A hat and the Go Bag, bundled. The smallest, simplest way in. We made it because half of you were buying both anyway.
The Brief
Not a dog brand. A brand about life with one.
We make a few things — a bag, some hats, a tee coming soon. Built so they'd hold up without a dog around, but better with one. Useful first. Sentimental second.
Read the full story →"I kept buying everything I liked from a dozen brands. Then I'd come home to a dog. I wanted one brand that made the things I'd already buy, and got they dog part right."
— Drew, co-founder
Journal
Notes · Stories · Field reports
Notes from the field.
All notes →
Journal · No. 14
Canines & Cocktails: Palm Springs
About fifty dogs and the people who love them showed up at Miralon on May 1st for the first-ever Canines & Cocktails Palm Springs. A short story from one night in the desert.
May 10 · 1 min readEntry · No. 94
How Your Dog Keeps Introducing You to New People
You're not using your dog to make friends. Your dog is just doing it for you.
October 02 · 1 minEntry · No. 92
Dog-Friendly Apparel, From People Who Actually Wear It
Dog apparel has gotten weirdly good. Here's who we'd actually point you toward — includ...
October 01 · 1 minEntry · No. 93
Why We Call It a Social Club
On naming things you haven't earned yet, and growing into them.
September 27 · 1 min